166-AS_Water_Water

166-AS_Water_Water - Water water everywhere! What do you...

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Water water everywhere! What do you think of when you think of water? Water is boring, uninteresting and dull. Some people take drinking the recommended 2 litres a  day very seriously, others couldn’t care less. Some people think bottled water is a rip off, why  should they pay over the odds for something they can get from their tap for free! Others will  gladly pay up to £3 a litre, if the packaging and promotion are as they would like. Why do people  keep buying it? Water in the UK has a sell by and use by date. Since when did water ‘go off’?  You however are an advertising agency that has been contacted by Malcolm and Vernon. They  are keen to re-launch their family run business and start to increase their sales revenue for their  bottled Water ‘Malvern Water’. Sales have recently started to decline and you must make this  product popular once again. Complete the following tasks as a group:
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This note was uploaded on 02/08/2012 for the course STA 2021 taught by Professor Xu during the Spring '11 term at FIU.

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166-AS_Water_Water - Water water everywhere! What do you...

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