MKT 327 Chapter 14 Notes

MKT 327 Chapter 14 Notes -...

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MKT 327: Ch. 14 – Retailing and Wholesaling  05:13 **Only thing really getting into is RETAILING I. The Value of Retailing Retailing  – selling to end users Consumer Utilities Offered by Retailing Place Form Possession Time The Global Economic Impact of Retailing II. Classifying Retail Outlets -Form of Ownership -Level of Service -Merchandise Line      A. Form of Ownership Independent Retailer Corporate Chain Contractual Systems Wholesaler-Sponsored Voluntary Chains Retailer-Sponsored Cooperatives Contractual Systems Franchising – establish brand Business-Format Franchises Product-Distribution Franchises
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     B. Level of Service Self-Service Ex – most grocery stores have take this route, self check-out, more self-service in  variety of capacities Limited Service Full-Service      C. Type of Merchandising Line Depth of Product Line Breadth of Product Line Specialty Outlets General Merchandise Stores
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MKT 327 Chapter 14 Notes -...

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