Unformatted text preview: • Communication and Customization are most important • About Facebook- attractiveness is about how much time spent on it (I don’t remember what that means. .) Online consumer behavior likely to be: • Women (85%) Educated, young, affluent, diverse • Those with incomes of $75,000+ account for about 50% of online purchases Why consumers buy online: • Cost/ Price • Convenience SPAM- remember unsolicited e-mail Cannibalization was a big fear...
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- Fall '09
- Marketing, permission marketing, online consumer behavior, website design elements, remember unsolicited e-mail