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Unformatted text preview: Communication and Customization are most important About Facebook- attractiveness is about how much time spent on it (I dont remember what that means. .) Online consumer behavior likely to be: Women (85%) Educated, young, affluent, diverse Those with incomes of $75,000+ account for about 50% of online purchases Why consumers buy online: Cost/ Price Convenience SPAM- remember unsolicited e-mail Cannibalization was a big fear...
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- Fall '09