Lecture 20 (4:20)

Lecture 20 (4:20) - Ch 15: Social Psychology The study of...

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1 Ch 15: Social Psychology The study of how people think, feel, & behave in social situations. Social Influence CONFORMITY Adjusting attitudes or behaviors b/c of actual/perceived pressure. Two general reasons: informational influence conform to others b/c they seem to provide correct and useful info normative influence conform to others to be accepted by their group Asch Experiment (1951) “Study of perceptual judgment” Seating rigged: all but 1 a confederate Confederates were instructed to pick the wrong line 12/18 times Results: 75% of participants conformed to at least one wrong choice, and generally gave wrong answer on over 1/3 of the trials. OBEDIENCE Compliance due to perceived authority of asker; Request is perceived as a command Historical examples: My Lai massacre, Holocaust Milgram- interested in unquestioning obedience to orders Milgram’s Studies “teacher” and “learner” learner is always confederate watch learner being strapped into chair --
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This note was uploaded on 02/08/2012 for the course PSYC 001 taught by Professor Rozin during the Fall '07 term at UPenn.

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Lecture 20 (4:20) - Ch 15: Social Psychology The study of...

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