Final Business Plan

Final Business Plan - MotionAct Presents: -Charge Karen...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
MotionAct Presents: -Charge Karen Zhu, Kevin McMurtrie, Spencer Cohn, Keith Fowler, Matt Goor, and Mark Nasby Table of Contents Executive Summary ....................................................................................................................... 3 Description of Proposed Business ................................................................................................. 4 Industry Analysis ........................................................................................................................ 4-5 Mission Statement and Core Values ............................................................................................ 6 Management Plan ....................................................................................................................... 6-7
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Production Process of U-Charge ............................................................................................... 7-8 Marketing .................................................................................................................................... 8-9 Financial Plan ......................................................................................................................... 10-11 Appendix ................................................................................................................................. 12-13 References ..................................................................................................................................... 14 Executive Summary MotionAct’s U-Charge will deliver innovation never before seen in the iPod accessories industry. Athletes have gone too long without a product that can lengthen exercise and inspire full-fledged effort. The U-Charge is the first iPod charger that will entirely power itself as well as the iPod. Placed in an armband, powered by the swinging motion of running, the U-Charge will give the athlete added motivation to continue a workout knowing that his or her iPod will not power off. The U-Charge will be made overseas to cut costs while maintaining superior quality. The magnet used to generate the energy will be enclosed in a plastic case and will easily fit in the armband. This is a much-needed accessory that can revolutionize the industry for athletes. MotionAct’s mission is to provide active people with the means to power their accessories without limiting mobility. This is part of how this company will trump competitors in the industry. The iPod accessories industry generates $1.8 billion dollars each year and will seemingly increase with increasing global wealth. As the world continues to witness more development and consequent wealth, more individuals will be able to afford luxury items, such as iPods and their accessories. To date, many competitors, such as Dynex and Belkin, have dominated the market with some innovative charging accessories. These innovations include car chargers, charging docks, and battery-powered cases that add onto the lifetime of the iPod’s
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 12

Final Business Plan - MotionAct Presents: -Charge Karen...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online