Business Plan Project – Group Reports GROUP REPORT # 4 – MARKETING The team should submit a written report providing an overview of your marketing plan to include: target market, customer needs, product characteristics, pricing, distribution, and promotion. For more details refer to the Marketing section of the Introducing Your Business Plan document. In addition, you should also consider the following: 1. Customer Needs and Product Characteristics: Identify your customers’ needs/wants and relate them to the product characteristics that you described in the Products and Production report. 2. E-Business: Internet Promotion and Sales: If you intend to use the internet to promote or
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This note was uploaded on 02/09/2012 for the course BUS 1 taught by Professor Brown during the Spring '11 term at Cuyahoga CC.