6. The power of Pricing - The Power Of Pricing Transaction...

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The Power Of Pricing Transaction pricing is the key to surviving the current downturn—and to flourishing when conditions
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Group members: Amber Hashim Ayesha Javaid Jehangir Ahmad Khan Rabya Shahid Mehr Saqib
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Vastly increased purchasing power of retailers, which pressurizes the suppliers. The Internet, which adds to the transparency of markets & making it easier to compare prices. The low labor costs have driven down prices for manufactured goods. All these factors have eroded corporate pricing power and forced frustrated
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We are not talking about raising prices across the board. the most effective path is to get prices right for one customer, one transaction at a time, and to capture more of the price that you already. In this sense, there is room for price increases or at least price stability even in today’s difficult markets.
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Pricing at three levels Pricing at three levels-was first described ten years ago. The idea was to figure out the real price you charged customers after accounting for; discounts, allowances, rebates, and other deductions. Only then could you determine how much money, if any, you were making and whether you were charging the right price for each customer and transaction.
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Pricing at three levels Industry Price Level . The broadest view of pricing comes at the industry price level, where man- agers must understand how supply, demand, costs, regulations, and other high-level factors interact and affect overall prices.
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