6. The power of Pricing

6. The power of Pricing - The Power Of Pricing Transaction...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
The Power Of Pricing Transaction pricing is the key to surviving the current downturn—and to
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Group members: Amber Hashim Ayesha Javaid Jehangir Ahmad Khan Rabya Shahid Mehr Saqib
Background image of page 2
Vastly increased purchasing power of retailers, which pressurizes the suppliers. The Internet, which adds to the transparency of markets & making it easier to compare prices. The low labor costs have driven down prices for manufactured goods. All these factors have eroded corporate
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
We are not talking about raising prices across the board. the most effective path is to get prices right for one customer, one transaction at a time, and to capture more of the price that you already. In this sense, there is room for price increases or at least price stability even in today’s difficult markets.
Background image of page 4
Pricing at three levels Pricing at three levels-was first described ten years ago. The idea was to figure out the real price you charged customers after accounting for; discounts, allowances, rebates, and other deductions. Only then could you determine how much money, if any, you were making and whether you were charging the right price for each customer and transaction.
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Pricing at three levels Industry Price Level . The broadest view of pricing comes at the industry price level, where man- agers must understand how supply, demand, costs, regulations, and other high-level factors interact and affect overall prices.
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/08/2012 for the course ECONO 205 taught by Professor Bringingdecipline during the Spring '11 term at Instituto Balseiro.

Page1 / 21

6. The power of Pricing - The Power Of Pricing Transaction...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online