Chapter_02 - Chapter2 International Managementand...

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Chapter 2 International  Management and  Cultural Diversity
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Objective The importance of Multinational organizations and  cultural differences in international enterprise. Explain various methods of entry into world markets  and its success factors.  Describe the scope of diversity and the competitive  advantage of a culturally diverse workforce. Summarize organizational practices to encourage  diversity. 2
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3 The Multinational  Corporation Has units in two or more countries plus  its own Most of best-known companies are  MNCs Transnational corporation  is an MNC  that operates worldwide without one  national headquarters (operates round  the clock through different time zones)
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Contribution to global development? What is the side effects of Multinational  Corporation? List some of MNCs currently operate in  VN? Do they contribute to our economic  development? 4
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Chapter_02 - Chapter2 International Managementand...

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