BMW (PEST Analysis).docx - PESTLE Analysis of BMW Shaping...

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PESTLE Analysis of BMW: Shaping the automotive industryIn this PESTLE analysis of BMW, you’ll learn many critical factors that have led to the success of the BMW corporation. Each factor falls under one or more of the macro environmental influences related to the PESTLE framework. Specifically, you’ll learn…Who BMW is most likely to compete with?Where BMW Group has allocated funds for lobbying?How the company reaches and reacts to audiences around the world?And what futuristic technology is working on right at this moment?This is only the beginning of the information you’ll find in this PESTLE analysis of BMW. Let’s get started.Before you begin:What is PESTLE analysis?Political factors: Adapting to carbon emission regulationsBMW Group is affected by common political influences, such as the introduction of new policies, regulations, and political corruption. But unlikes smaller corporations, BMW Group hasan intense amount of funds, profits, and brand image. This means it can influence policies for thegrowth of the company.BMW Group is powered by more than 15 production companies worldwide. The manufacturing is efficient, but can also be halted by policies and regulations, like the end-of-life vehicle recycling system.Additionally, political instability affects BMW Group is in two ways: First, it can affect consumers’ ability to buy or change buying patterns directly. This is a concern in specific
countries like Brazil, China, and Russia. And second, if BMW has invested in countries with political instability, those investments may be at risk.BMW Group has also allocated funds to influence political factors in favor of the company. One such incident pertains to Europe, where BMW lobbied to slow down European plans to increase fuel efficiency

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