Chapter Eleven 2011

Chapter Eleven 2011 - Communicating in Public: Rhetoric...

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Communicating in Public: Rhetoric Chapter 11
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Why is rhetoric important? Rhetoric is essential to a vital democracy. Rhetoric helps people seek justice. Rhetoric helps people clarify their own beliefs and actions.
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Truth and Rhetoric What is the relationship between “truth” and “persuasion”? Sophists taught persuasive speaking in the Greek city-states. An orator is a public speaker.
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Plato (429-347 BC) Rhetoric is “the art of winning the soul by discourse.” Believed in absolute truths
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Aristotle (384-322 BC) Rhetoric is “the art of discovering all the available means of persuasion in a given situation.”
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The Roman Conquest (146 BC) Cicero (106-43 BC) borrowed Aristotle’s principles.
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The Roman Catholic Church St. Augustine (354- 430 AD) followed Plato’s principles.
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The Rhetor A rhetor is a person or institution that addresses a large audience Historically, a rhetor was a person, but today, some large organizations have evolved as rhetors.
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From Aristotle Artistic Proofs: Evidence Ethos: Credibility Pathos: Emotion Logos: Rational Appeals
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This note was uploaded on 02/09/2012 for the course COM 100 taught by Professor Nakayama during the Fall '08 term at ASU.

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Chapter Eleven 2011 - Communicating in Public: Rhetoric...

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