Chapter Four 2011

Chapter Four 2011 - Communicating Perceiving Understanding...

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Communicating Perceiving Understanding Chapter Four *make flashcards of important definitions found in textbook margins
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Overview of Perception Why is perception important? What is perception? How does perception differ among individuals? What are social implications of perception? What are ethical dimensions of perception?
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Perception is Important We respond to others based on the way we perceive them. Our identities influence our perceptions. We manage information through perception.
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What Is Perception? The process of selection, organization, and interpretation of the information we collect through our senses. The senses generally include what we see, hear, taste, smell, and touch.
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Elements of Selection Choosing which sensory information to focus on, influenced by: Intensity: siren vs. traffic Size: Contrast Repetition Repetition Movement
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Perception and Organization Cognitive representations: the ability to form mental models of the world
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This note was uploaded on 02/09/2012 for the course COM 100 taught by Professor Nakayama during the Fall '08 term at ASU.

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Chapter Four 2011 - Communicating Perceiving Understanding...

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