fujifilm2 - HEALTH INDUSTRY JANUARY 20, 2012...

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HEALTH INDUSTRY JANUARY 20, 2012 Fujifilm Thrived by Changing Focus CEO Says Firm, Kodak Saw Digital Age Coming, 'The Question Was, What to Do  About It' BY KANA INAGAKI AND JURO OSAWA TOKYO—In the 1960s, Fujifilm Holdings Corp. was a regional presence just starting to widen its focus globally and playing a distant catch-up to photographic-film leader Eastman Kodak Co. Bloomberg News Fujifilm couldn't have maintained revenue if it focused only on digital imaging, says CEO Shigetaka Komori. But in the subsequent 50 years that have relegated film to the margins, Kodak failed to keep pace, filing for Chapter 11 bankruptcy protection on Thursday, while Fujifilm has transformed from a fairly narrow photographic supplier into a diversified company with significant health-care and electronics operations. "Both Fujifilm and Kodak knew the digital age was surging towards us," Fujifilm Chief Executive Shigetaka Komori said in a recent interview. "The question was, what to do about it." What Fujifilm did was to look further than simply moving to digital photography from analog. Instead, the company tapped its chemical expertise for broader
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This note was uploaded on 02/08/2012 for the course ECON W 110 43097 003 taught by Professor C.musatti during the Spring '09 term at Columbia College.

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fujifilm2 - HEALTH INDUSTRY JANUARY 20, 2012...

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