4.26 Memory - April 26, 2011 Memory Memory: the persistence...

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April 26, 2011 Memory Memory : the persistence of learning over time; capacity to acquire and attain usable skills and knowledge via the storage and retrieval of information For successful memory to occur, the information must be: -encoded: processed to form a memory -stored: maintain encoded information over time -retrieved: recover information from storage Differences in stages are illustrated by different amnesics: -retrograde amnesiac have problems of retrieval-BOURNE IDENTITY -anterograde amnesics have problems of encoding and storage Encoding Things that are attended to gets encoded Encoding happens automatically when: -highly emotional events -vivid or salient events Lots of information does not get encoded in normal life because it is not attended to initially, therefore, there is no chance of remembering it later. Encoding can also happen effortfully. Level of Processing -shallow : structural encoding, noticing physical features -intermediate : phonemic, what words sound like or rhyme with -deep : meaning; can take on many forms -imagery : easier to remember concrete and vivid objects or events, so visual information mnemonics can work -elaboration
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This note was uploaded on 02/09/2012 for the course PSYCH 110 taught by Professor Finkel during the Fall '08 term at Northwestern.

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4.26 Memory - April 26, 2011 Memory Memory: the persistence...

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