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Session 1_student slides_intro

Session 1_student slides_intro - MKT313 CONSUMER BEHAVIOR...

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1 MKT313: CONSUMER BEHAVIOR Prof. Carolyn Yoon Session 1 Monday, January 10 Winter 2011 © Copyright 2011 by Carolyn Yoon. All rights reserved
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2 Course Objectives To introduce consumer behavior concepts To provide research tools To practice using customer information for marketing analysis and decision making
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Why Study Consumer Behavior? To improve business performance anticipate and satisfy customer needs understand how consumers make decisions understand how to influence consumers T o influence public policy anticipate and satisfy public needs Improve your own consumer decisions
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