Group Project DescriptionDevelop your own or Choose a “real world” topic•Real-world topics available on Feb. 2•Bid by 5 pm on Feb. 4Deadline extended to Feb. 72
3ZMET Combines Projectives and LadderingPictures, sounds, scents, and scenes are used to illicit “constructs.”“Constructs” are basically jargon for concepts. They are important ideas that consumers associate with a product or category. Laddering is used to connect constructs to each other.
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