Ne w products s uffe r from high ne fa ilure ra te s

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Unformatted text preview: ta ine d via Ne a cquis ition or de ve lopme nt. • Ne w products s uffe r from high Ne fa ilure ra te s . fa • S e ve ra l re a s ons a ccount for fa ilure . fa New Product Development Strategy • Ne w P roduct De ve lopme nt P roce s s : S ta ge 1: Ide a Ge ne ra tion Inte rnal ide a s ource s : – R &D E xte rnal ide a s ource s : – C us tome rs , compe titors , dis tributors , Cus s upplie rs New Product Development Strategy • Ne w P roduct De ve lopme nt Ne P roce s s : S ta ge 2: Ide a S cre e ning P roduct de ve lopm e nt cos ts incre as e s ubs tantially in late r s tage s . Ide as are e valuate d agains t crite ria; m os t are e lim inate d. New Product Development Strategy • Ne w P roduct De ve lopme nt Ne P roce s s : S ta ge 3: Conce pt De ve lopme nt a nd Te s ting Te P roduct conce pts provide de taile d v e rs ions of ne w product ide as . C once pt te s ts as k targe t cons um e rs to e valuate product conce pts . New Product Development Strategy • Ne w P roduct De ve lopme nt P roce s s : S ta ge 4: Ma rke ting S tra te gy De ve lopme nt De S trate gy s tate m e nts de s cribe : – The ta rge t ma rke t, product pos itioning, a nd s a le s , The...
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This note was uploaded on 02/09/2012 for the course COMPUTER S a303 taught by Professor None during the Spring '11 term at BEM Bordeaux Management School.

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