P roduct price dis tribution a nd ma rke ting budge t

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: s ha re , a nd profit goa ls for the firs t fe w ye a rs . – P roduct price , dis tribution, a nd ma rke ting budge t for the firs t ye a r. for – Long-run s a le s a nd profit goa ls a nd the ma rke ting Long-run mix s tra te gy. m ix New Product Development Strategy • Ne w P roduct De ve lopme nt Ne P roce s s : S ta ge 5: Bus ine s s Ana lys is S ale s , cos t, and profit proje ctions S ta ge 6: P roduct De ve lopme nt Prototype de ve lopm e nt and te s ting P rototype New Product Development Strategy • Ne w P roduct De ve lopme nt Ne P roce s s : S ta ge 7: Te s t Ma rke ting S tandard te s t m arke ts Controlle d te s t m arke ts C ontrolle S im ulate d te s t m arke ts S ta ge 8: Comme rcia liza tion Product Life-Cycle Strategies • The Typica l P roduct Life Cycle (P LC) The Ha s Five S ta ge s Ha P roduct De ve lopme nt, Introduction, Growth, Ma turity, De cline G rowth, Not a ll products follow this cycle : Not Fads Fads S tyle s Fas hions Fas Product Life-Cycle Strategies • The product life cycle conce pt ca n be The a pplie d to a : P roduct cla s s (s oft drink...
View Full Document

Ask a homework question - tutors are online