P roduct what is price dyna mic p ricing on the we b

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: nge for the be ne fits of ha ving or us ing the product or s e rvice . p roduct What is Price? • Dyna mic P ricing on the We b a llows Dyna S ELLERS to: Cha rge lowe r price s , re a p highe r ma rgins . Monitor cus tome r be ha vior a nd ta ilor Monitor offe rs . o ffe C ha nge price s on the fly to a djus t for Cha cha nge s in de ma nd or cos ts . c ha Ne gotia te price s in online a uctions a nd Ne e xcha nge s . What is Price? • Dyna mic P ricing on the We b Dyna a llows BUYERS to: G e t ins ta nt price compa ris ons from Ge thous a nds of ve ndors . thous Find a nd ne gotia te lowe r price s . Ne gotia te price s in online a uctions Ne a nd e xcha nge s . What is Price? • P rice a nd the Ma rke ting Mix: Only e le me nt to produce re ve nue s Mos t fle xible e le me nt Ca n be cha nge d quickly • P rice Compe tition • Common P ricing Mis ta ke s Factors to Consider When Setting Price Inte rnal Inte Fac to rs • Marke ting obje ctive s • Marke ting m ix Marke s trate gie s • Cos ts • O rganiz ational Organiz cons ide rations c ons • Ma rke t pos itioning Ma influe nce s pricing s tra te gy • Othe r pricing obje ctive s : S urviva l Curre nt profit ma ximiza tion Ma rke t s ha re le a de rs hip P roduct qua lity le a de rs hip • Not-for-profit obje ctive s : P a rtia l or full cos t re cove ry S ocia l pricing Factors to Consider When Setting Price Inte rnal Inte Fac to rs • Marke ting obje ctive s • Marke ting m ix Marke s trate gie s •...
View Full Document

Ask a homework question - tutors are online