Tha me a s uring pe rce ive d va lue ca n be

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Unformatted text preview: it General Pricing Approaches • Va lue -Ba s e d P ricing: Us e s buye rs ’ pe rce ptions of va lue ra the r Us tha n s e lle r’s cos ts to s e t price . tha Me a s uring pe rce ive d va lue ca n be difficult. C ons ume r a ttitude s towa rd price a nd Cons qua lity ha ve s hifte d during the la s t de ca de . q ua Introduction Introduction of le s s e xpe ns ive ve rs ions of e s tablis he d brands has be com e com m on. General Pricing Approaches • Va lue -Ba s e d P ricing: Bus ine s s -to-bus ine s s firms s e e k to re ta in Bus pricing powe r p ricing Value -adde d s trate gie s can he lp V alue Va lue pricing a t the re ta il le ve l E ve ryday low pricing (EDLP) vs . high-low pricing p ricing General Pricing Approaches • Compe tition-Ba s e d P ricing: Als o ca lle d going-ra te pricing Ma y price a t the s a me le ve l, a bove , or Ma be low the compe tition be Bidding for jobs is a nothe r va ria tion of Bidding compe tition-ba s e d pricing c ompe S e ale d bid pricing...
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This note was uploaded on 02/09/2012 for the course COMPUTER S a303 taught by Professor None during the Spring '11 term at BEM Bordeaux Management School.

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