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Product mix pricing strategies p roduct line p ricing

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Unformatted text preview: s a nd a la rge ma rke t s ha re . Product Mix Pricing Strategies • P roduct Line P ricing S e tting price s te ps be twe e n product line ite ms . ite Price points P rice • Optiona l-P roduct P ricing P ricing optiona l or a cce s s ory products s old with the ma in product Product Mix Pricing Strategies • Ca ptive -P roduct P ricing P ricing products tha t mus t be us e d with the ma in product with High m argins are ofte n s e t for s upplie s High S e rvice s : two-pa rt pricing s tra te gy Fixe d fe e plus a variable us age rate Fixe Product Mix Pricing Strategies • By-P roduct P ricing P ricing low-va lue by-products to ge t rid of the m rid • P roduct Bundle P ricing P ricing bundle s of products s old toge the r toge Price Adjustment Strategies S trate g ie s • • • • • • Dis count / allowance Dis S e gm e nte d Ps ychological Prom otional Ge ographical Inte rnational • Type s of dis counts Ca s h dis count Qua ntity dis count Functiona l (tra de ) dis count S e a s ona l dis count • Allowa nce s Tra de -in a llowa nce s P romotiona l a llowa nce s Price Adjustment Strategies S trate g ie s • • • • • • Dis count / allowance S e gm e nte d Ps ychological Prom otional Ge ographical Inte rnational • Type s of s e gme nte d Type pricing s tra te gie s : p ricing Cus tome r-s e gme nt P roduct-form pricing Loca tion pricing Time pricing • Als o ca lle d re ve nue or Als yie ld ma na ge me nt yie • C e rta in conditions mus t Ce e xis t for s e gme nte d pricing to be e ffe ctive p ricing Price Adjustment Strategies Co nditio ns Ne c e s s ary fo r S e g me nte d Pric ing Effe c tive ne s s • Ma rke t is s e g...
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