Ychological prom otional ge ographical inte rnational

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Unformatted text preview: ce wa rs which be ne fit fe w firms be Price Adjustment Strategies S trate g ie s • • • • • • Dis count / allowance S e gm e nte d Ps ychological Prom otional Ge ographical Inte rnational • Type s of ge ogra phic Type pricing s tra te gie s : p ricing FOB-origin pricing Uniform-de live re d Uniform-de pricing p ricing Zone pricing Ba s ing-point pricing F re ight-a bs orption Fre pricing p ricing Price Adjustment Strategies S trate g ie s • • • • • • Dis count / allowance S e gm e nte d Ps ychological Prom otional Ge ographical Inte rnational • P rice s cha rge d in a s pe cific country de pe nd on ma ny fa ctors on Economic conditions Compe titive s itua tion La ws / re gula tions Dis tribution s ys te m Cons ume r pe rce ptions Cos t cons ide ra tions Price Changes • Initia ting P rice Cuts is De s ira ble Initia Whe n a Firm: Whe Ha s e xce s s ca pa city F a ce s fa lling ma rke t s ha re due to Fa price compe tition p rice De s ire s to be a ma rke t s ha re le a de r Price Changes • P rice Incre a s e s a re De s ira ble : If a firm ca n incre a s e profit, fa ce s cos t If infla tion, or fa ce s gre a te r de ma nd tha n ca n be s upplie d. ca • Me thods of Inc...
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This note was uploaded on 02/09/2012 for the course COMPUTER S a303 taught by Professor None during the Spring '11 term at BEM Bordeaux Management School.

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