M ove inte rme dia rie s he lp ma tch product inte a

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Inte move the product to the fina l purcha s e r. m ove Inte rme dia rie s he lp ma tch product Inte a s s ortme nt de ma nd with s upply. Inte rme dia rie s he lp bridge ma jor time , Inte p la ce , a nd pos s e s s ion ga ps tha t s e pa ra te products from thos e who would us e the m. p roducts Nature & Importance of Marketing Channels Ke y Func tio ns Pe rfo rme d by Ke Channe l Me mbe rs • Informa tion • P romotion • Ne gotia tion • P hys ica l Dis tribution • Conta ct • Ma tching • Fina ncing • Ris k ta king Nature & Importance of Marketing Channels • Numbe r of Cha nne l Le ve ls The numbe r of inte rme dia ry le ve ls The indica te s the le ngth of a ma rke ting cha nne l. c ha Dire ct Channe ls Dire Indire ct Channe ls Indire P roduce rs los e more control a nd fa ce g re a te r...
View Full Document

This note was uploaded on 02/09/2012 for the course COMPUTER S a303 taught by Professor None during the Spring '11 term at BEM Bordeaux Management School.

Ask a homework question - tutors are online