M ove inte rme dia rie s he lp ma tch product inte a

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Unformatted text preview: Inte move the product to the fina l purcha s e r. m ove Inte rme dia rie s he lp ma tch product Inte a s s ortme nt de ma nd with s upply. Inte rme dia rie s he lp bridge ma jor time , Inte p la ce , a nd pos s e s s ion ga ps tha t s e pa ra te products from thos e who would us e the m. p roducts Nature & Importance of Marketing Channels Ke y Func tio ns Pe rfo rme d by Ke Channe l Me mbe rs • Informa tion • P romotion • Ne gotia tion • P hys ica l Dis tribution • Conta ct • Ma tching • Fina ncing • Ris k ta king Nature & Importance of Marketing Channels • Numbe r of Cha nne l Le ve ls The numbe r of inte rme dia ry le ve ls The indica te s the le ngth of a ma rke ting cha nne l. c ha Dire ct Channe ls Dire Indire ct Channe ls Indire P roduce rs los e more control a nd fa ce g re a te r...
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