Ys te m no s ys te m ca n both ma ximize cus tome r

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Unformatted text preview: keting Logistics and Supply Chain Management • Goa ls of the Logis tics S ys te m No s ys te m ca n both ma ximize cus tome r No s e rvice a nd minimize cos ts . F irms mus t firs t we igh the be ne fits of Firms highe r s e rvice a ga ins t the cos ts . h ighe S ta te goa ls in te rms of a ta rge te d le ve l of cus tome r s e rvice a t the le a s t cos t. c us Marketing Logistics and Supply Chain Management • Ma jor Logis tics Functions Wa re hous ing Inve ntory Ma na ge me nt Tra ns porta tion Logis tics Informa tion Ma na ge me nt Marketing Logistics and Supply Chain Management Trans po rtatio n Carrie r Optio ns Trans • Truck • Ra il • P ipe line • Air • Wa te r • Inte rne t Inte rm odal trans portation is be com ing m ore com m on Marketing Logistics and Supply Chain Management • Inte gra te d Logis tics Ma na ge me nt C ros s -functiona l te a mwork ins ide the Cros compa ny is critica l c ompa Logis tics pa rtne rs hips a re a ls o built Logis through s ha re d proje cts through Outs ourcing of logis tics firms to thirdpa rty firms is be coming more common...
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This note was uploaded on 02/09/2012 for the course COMPUTER S a303 taught by Professor None during the Spring '11 term at BEM Bordeaux Management School.

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