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Unformatted text preview: Annie Figliulo Mass Communication in Modern Society SOC 343 Dan Miller Midterm Exam Study Guide CONCEPTS Mass: large number of people who are anonymous to each other-Highly differentiated people -No collective organization (little/no relationship_-Specially separated-Detribalized proletariat Medium/Media: – a means or agency for communicating or diffusing information, news, etc, to the public- substance/technology through which info is transmitted-favors certain form of information over others Communication: two or more people acting with or toward each other who reach functional understanding (shared meaning)-2 way process-Not automatic-Problematic (planned)-Has a purpose (not always obvious) -Loswell: Who says to what to whom in which channel and with what effect? -Affected by the medium, it is how we tell the story (McLuhan) Tools: extensions of physical ability and consciousness (awareness) -store a tool or carry it with you-changes environment (physical and cognitive)-created evolutionary/competitive advantage-extension of physical abilities-extension of time and space Technology: related around a set of ideas -all recent discoveries -access and high knowledge elites Vernacular: native language- The language or dialect spoken by the ordinary people in a particular country or region Psychological Mobility: ease to move within situations/scenarios-imagination/ability to imagine Hot Media: High-definition ("hot") media, such as print or radio, are full of information and allow for less sensory completion or involvement on the part of the reader or listener than low- definition ("cool") media, such as telephone or television, which are relatively lacking in information and require a higher sensory involvement of the user.-a medium that carries lots of information—redundant information. Because of this the consumer of the information need not get highly involved. That is, the consumer can remain cool and detached.-print, movies, radio-requires very little participation by the audience Cool Media: Cool media, on the other hand, are usually, but not always, those that provide little involvement with substantial stimulus. They require more active participation on the part of the user, including the perception of abstract patterning and simultaneous comprehension of all parts-A medium that carries a small number of information—a low level of information and a low quality of information. Thus, the consumer of information from a cool medium must get involved and complete the communication act. The consumer must get involved and become hot. -television, cartoons/comics, theaters/plays -so little is given and so much has to be filled in by the listener Signs: Signs take the form of words, images, sounds, odors, flavors, acts or objects, but such things have no intrinsic meaning and become signs only when we invest them with meaning....
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- Fall '11