RESEARCH METHODS - SOCIOLOGICAL RESEARCH METHODS RESEARCH...

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SOCIOLOGICAL RESEARCH METHODS RESEARCH METHODS 1. Survey Research —with samples and respondents—representative sample is used in census—Gallup or Field polls are typical—need to determine your population , or target group that you want to study—then figure out a sample if you can’t survey everyone—try to get a representative sample Respondents —persons who provide data for analysis through interviews or questionnaires Questions —can be open-ended , which allow people to answer in their own words, or closed-ended , which are followed by a list of possible answers Types of surveys Questionnaires —some are self-administered (anonymous, good return) but usually only require “agree” or “disagree” or numbering in between—surveys like the census are cross-sectional projects because they capture aspects at a single moment in time Interviews —often called structured interviews, using set of questions, rather than a kind of open-ended “Tell me about . . .”—important to establish rapport and trust Telephone survey Computer-assisted telephone interviewing (CATI)- Computers make it easier to carry out multivariate surveys , or research involving more than one variable 2 . Secondary analysis
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RESEARCH METHODS - SOCIOLOGICAL RESEARCH METHODS RESEARCH...

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