THE SOCIOLOGICAL PERSPECTIVE THORSTEIN VEBLEN (1857-1929)—did an analysis on the ruling class and created the term “conspicuous consumption”—classic analyst, not revolutionary—looked a social class and consumption patterns—look at the value of leisure from a working-class point of view MARGARET MEAD (1901-1978)—published Coming of Age in Samoa (1928) which was perceived as an attack on the family (where was Dan Quayle?)—also looked at animistic thinking Quotes From Margaret Mead • "Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has." • "As the traveler who has once been from home is wiser than he who has never left his own doorstep, so a knowledge of one other culture should sharpen our ability to scrutinize more steadily, to appreciate more lovingly, our own." • "Thanks to television, for the first time the young are seeing history made before it is censored by their elders." • " What people say, what people do, and what they say they do are entirely different
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