Global Business Policies Spring 2012

Global Business Policies Spring 2012 - TEMPLE UNIVERSITY...

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TEMPLE UNIVERSITY THE FOX SCHOOL OF BUSINESS AND MANAGEMENT BA 4196: GLOBAL BUSINESS POLICIES SYLLABUS Spring 2012 Instructor: Dr. Hopkins (Dr. H) Email: dhopkins@temple.edu Cell: 215-356-7971 Office is Alter 534 Office/hours: Thirty minutes before class until the beginning of class; Alter 534, LC Faculty Lab, and TUCC 525. Course pre- requisites This course is restricted to graduating seniors in their final semester. All lower and upper division core requirements must be successfully completed before registering for BA 4196. COURSE DESCRIPTION Welcome to the capstone course of the undergraduate curriculum. The Business Policies course culminates your learning experience before graduation. The objective of this course is to introduce you to the role of the “strategic manager,” someone (like a CEO) who is concerned with the problems of and/or responsible for the overall long-term well-being of the organization. OBJECTIVES Provide you with the critical thinking skills necessary to function as a strategic manager or to perform the tasks comprising the strategic management process – this is the primary objective of the course Integrate and apply the knowledge accumulated in various functional areas, such as marketing, human resource management, operations, accounting and finance Prepare you for management careers by providing in-class opportunities for you to enhance your ability to communicate orally and in written formats, to lead and to work with others in realistic work settings Expose you to the ethical and societal issues raised in operating an enterprise To provide you with experience in dealing with real strategic decision issues facing managers in all types of organizations: business and not-for-profit; large and small; and domestic and multinational, primarily through the use of the case method. 1
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DESIRED OUTCOMES By the end of the semester, you should be able answer the following questions concerning any firm: 1. Based on the facts presented in a case and independent research, assess how well is the firm doing over time and relative to its peers. 2. Describe the firm’s strategy . 3. Based on the analysis of the firm and its industry , is the strategy ap propriate? Explain the answer in detail. 4. Recommend changes to the strategy to enhance, maintain or turnaround the performance of the firm 5. Based on the analysis of the firm’s organization structure, culture, systems and processes, examine in detail the way the strategy is implemented. Also, students must be able to: Prepare clear and concise written business reports with appropriate content, substance and documentation; Deliver polished multi-media business presentations to executives in a professional manner; Articulate, discuss and defend your ideas and proposals in a professional manner; and Develop teamwork, leadership and diversity skills through group projects and class discussions. REQUIRED COURSE MATERIAL
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Global Business Policies Spring 2012 - TEMPLE UNIVERSITY...

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