MARKETING STRATEGY PLANNING (MKTG 4596) (SEC 007) (CRN 11119) Pg 1 of 2 SCHEDULE OF SESSIONS AND ASSIGNMENTS - SPRING 2012 (Wednesdays…5:30 pm - 8:00 pm…Main Campus Alter OA237) Lectures will include material related to the text, but NOT necessarily in the same order. As a guide…you should have read one chapter of this text each week beginning with the class of 1/25/12. Any quizzes the Instructor may give will assume this level of progress. Any questions on chapter content should be brought up in class for review and discussion…preferably at the start of class. Date Read Activities and Assignments Quizzes 1/18 First night: Introductions…review syllabus, team assignments, etc.; business ethics article 1/25 Ch 1 Lecture and discussion/Business Ethics #1/Business Ethics 2/1 Ch 2 Lecture/discussion #2/Ch 1 Course project topics due for approval 2/8 Ch 3 Lecture -#3/Ch 2 Exercise (#1, p44) (Teams 1 and 2) 2/15 Ch 4 Lecture -Team project Vision and Mission Statements due
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This note was uploaded on 02/10/2012 for the course MARKETING 3596 taught by Professor Staff during the Fall '11 term at Temple.