comm 1310 final review

comm 1310 final review - COMM 1310 Review Criticisms of...

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COMM 1310 Review Criticisms of advertising targeting children 1. Creation of desires which cannot be fulfilled 2. Creates tension when parent says no 3. Children are taught unrealistic view of world through commercials Lenore Weitzman, content analysis of children’s books 1972 – looked at 18 Caldecott Prize books published between 1965-1970 -261 pictures of males, 23 pictures of females (11:1) -90 male animal characters, 1 female animal character -Girls wore frilly dresses and were passive: cooking, sewing, sweeping, feeding babies. -Boys wore jeans and were active: marching in parades, playing baseball, vigorous, boisterous. -Ratio of men to women in Social Studies books, 2:1 Gatekeeping process through which ideas and information are filtered for publication Agenda Setting The notion that the media create “the ideas in our heads” about what’s going on in the world. The major newspaper is the Times. If it’s on the front page of the NY Times then it will be on the 6:00 news.
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This note was uploaded on 02/10/2012 for the course COMM 1310 taught by Professor Mottet during the Fall '08 term at Texas State.

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comm 1310 final review - COMM 1310 Review Criticisms of...

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