Comm 1310 Review2

Comm 1310 Review2 - Comm 1310 Review Vance Packard, The...

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Comm 1310 Review Vance Packard, The Hidden Persuaders -whether subliminal messaging actually did work, topic of many books -aroused public anger against advertising for messing with people’s heads without their knowledge FCC regulations regarding subliminal messages in advertising 1974, FCC said: “Use of subliminal techniques is contrary to the public interest.” Original purpose of Federal Trade Commission (FTC) when Congress created it 1914, Congress established Federal Trade Commission (FTC) to police unfair competition among businesses; original purpose of FTC was NOT to protect consumers so much as TO protect businesses from false claims by their competitors (FTC Act) FCC actions regarding subliminal messages unfair deceptive practices in commerce are not permitted Legality of subliminal messages in print media and broadcast media 1938- Wheeler-Lea Amendment to FTC Act: “unfair and deceptive practices in commerce are unlawful.” 1958- NAB Code: “Any technique or attempt to convey information below the
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Comm 1310 Review2 - Comm 1310 Review Vance Packard, The...

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