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Unformatted text preview: Comm review- Analyzing the content of mass media messages: o Content Analysis: systematic approach to analyze large bodies of content. is used to measure and quantify content of films Uses of content analysis: Mapping trends in content over time With numbers, you can identify increases/decreases in certain elements of content over time Making comparisons between regions, countries, genres Example: there are more acts of infidelity in soap operas than in TV sitcoms Laying the groundwork for later media effects studies that argue certain kinds of content has certain kinds of effects If you measure content first, then you can make arguments about what different kinds of content might do to people o Advantages of content analysis: Permits statistical summaries Allows for hypothesis testing For example, this is how the content of media really is changing o Disadvantages of content analysis: Does not capture latent meaning in the content (no nuances)...
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- Fall '08
- Mass Media