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Unformatted text preview: Comm review Horizontal integration- common. Companies consolidate across different areas of content. When one conglomerate gets involved in different companies to expand their business, get involved in many kinds of businesses. Viacom owns Nickelodeon who owns Nick Jr. who has a product line of Dora things. (Unique entities not in competition with each other) Vertical Integration- can be illegal when it becomes a monopoly. When a corporation begins to purchase the different steps of process from production to distribution limits possibility for competition. Controls raw materials, production and distribution. One conglomerate owns different parts of the same industry Digital convergence- different communication technologies come together through the same pipeline. if Comcast owns NBC, they control what goes through your cable box. Pipeline- pipeline through which everything gets funneled....
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This note was uploaded on 02/10/2012 for the course COMM 1310 taught by Professor Mottet during the Fall '08 term at Texas State.
- Fall '08