Unformatted text preview: -consolidation of ownership among corporate giants- the bigger they get, the more money they can make. Examples Disney and Google-capitalize on economy of scale- BJs- buying in bulk (the more you make, the price goes down) the larger the entity gets the more it can streamline all of its production-savings grows with mass production Synergy-the whole is greater than the sum of its parts. Assembly line- making things faster and less expensive. The ability of mass media organizations to control productions and distribution-watching a fox show- will have a commercial for a fox movie-mass media corporations capitalize on synergy- they have holdings on all kinds of products, increase revenue exponentially Cross Merchandising-how synergy plays out-sprite and hip hop culture combine to increase profits across the board-promotion of products so it can be sold in another form Conglomerates...
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- Fall '08
- Mass Media, media fragmentation, media fragmentation Gatekeeper