ch 10 - Chapter 10 Artist Management The importance of Good...

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Chapter 10 – Artist Management The importance of Good Management o Labels will help artists to find mgmt o Thoughtful planning for long career o Cost effective to deal with one decision maker on daily activities o Earn more than union scale if management is acquired o Career development and financial planning Discovering Each Other o Believe in the talent of the artist o Be well organized, systematic o Be straightforward, honest and has a reputation to prove it o Be an effective communicator, write well, and is an articulate, persuasive speaker o Be realistic about their expertise. If lacking competence in certain fields will hire outside experts when needed o Has good industry contacts or is busy developing o Shares the artist’s long-term vision and career goals Role of Management o Know how to spot a potential star o Strong creative side as well as good business skills o Strong personal ties and trust o Negotiates contracts as well as creative decisions o Good communication skills o Strike a delicate balance between passivity and aggressiveness Financial Relationship o Artist may elect to hire a business manager to handle artist money o Management should hire qualified accountant(s) for artist o
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