brand notes

brand notes - Product Performance CattLeLogos Method There...

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< Brand > Brand - How you are viewed/perception of the customers & market - Is everything about the company. - Impacts the purchasing-decision. Who Influence Your Brand? - Customers - Sales - Marketing - Customer Service - Delivery People and Distributions - Employees - Receptionist - Competitors
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Unformatted text preview: - Product Performance CattLeLogos Method There are seven steps in this method. 1. Vision 2. Image 3. Message 4. Means 5. Implementation 6. Evaluation 7. Monitor & Maintain Content VS Context Content is the information Context is how the information is delivered....
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This note was uploaded on 02/10/2012 for the course MGT 101 taught by Professor Staff during the Fall '10 term at Texas State.

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