brand notes - Product Performance CattLeLogos Method There...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
< Brand > Brand - How you are viewed/perception of the customers & market - Is everything about the company. - Impacts the purchasing-decision. Who Influence Your Brand? - Customers - Sales - Marketing - Customer Service - Delivery People and Distributions - Employees - Receptionist - Competitors
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: - Product Performance CattLeLogos Method There are seven steps in this method. 1. Vision 2. Image 3. Message 4. Means 5. Implementation 6. Evaluation 7. Monitor & Maintain Content VS Context Content is the information Context is how the information is delivered....
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern