ch. 1 notes[1]

ch. 1 notes[1] - Ch. 1 Notes Ch. 1 Ownership Leagues...

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Ch. 1 Notes Ch. 1 Ownership Leagues usually want to deal with individuals as owners o But – aside from the NFL – are increasingly having more corporate owners And new breed of owners such as… Dan Snyder Jerry Jones Mark Cuban Ted Leonsis Jeffrey Lurie Ownership motivation o Very high consumption value involved with ownership Psychological benefits Ego boost Publicity Fun Access to athletes and other powerful people Membership in an exclusive club Opportunity to be a real-life “fantasy team” owner o Shift toward exploiting synergies that ownership provides Ownership entity has evolved from the gritty, individual model of Art Rooney and George Halas to the current presence of both individuals and corporations o Now 20% of all teams are owned by corporations Attractive because sports teams programming has significant content value due to the franchise’s strong audience loyalty and brand visibility Synergies
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This note was uploaded on 02/10/2012 for the course MGT 101 taught by Professor Staff during the Fall '10 term at Texas State.

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ch. 1 notes[1] - Ch. 1 Notes Ch. 1 Ownership Leagues...

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