Competition 101

Competition 101 - Competition Positioning the Basis of...

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Positioning- the Basis of Competition Unique value proposition offered by our firm or owned by our product in the  consumers mind vs. the competition Discussion o Who are your most significant competitors o Who are your competition? Now/Future? Ability to get into our business? Barriers to entry? Prioritize and analyze biggest threats o What do they bring into the game? SWOT ‘EM o SWOT analysis is an effective way of: Evaluating your situation and capabilities Analysis using the SWOT framework helps you to focus your  actives into areas of concern o Strengths What is golden about your company? What are your advantages? What do you do well? What relevant resources do you have? What are your core competencies? Where are you making money? What experience do you have?
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This note was uploaded on 02/10/2012 for the course MGT 101 taught by Professor Staff during the Fall '10 term at Texas State.

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Competition 101 - Competition Positioning the Basis of...

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