3360 notes Mar 15

3360 notes Mar 15 - David Putnam associate professor department of biomedical engineering"Entrepreneurship in Life and Academia an individual's

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March 15, 2010 - David Putnam- associate professor, department of biomedical engineering - “Entrepreneurship in Life and Academia”- an individual’s perspective (farming, founding and faculty) - Co-founder of Transforms Farming - Take home message: “I do not have a plan to be here.”; serendipity and nice people - Grew up in Canby, OR; career focus: pilot o Holland Patent, NY; career focus: physician o Parents: dairy farmers o Solution: leverage land o Sweet corn stands popular in region; an established market, but lots of competition; competition land-limited. Solution: high volume, low price, “The Walmart of Corn”; get people to pick corn, paid them, and sold on the side of the road. o All competitors closed up shop; 5 years exclusive earning before college o Lesson: branding Attempts to expand failed, “Putnam’s was the place to go”, they came to us, no need to go to them o Albany, NY; career focus: physician via pharmacy, no entrepreneurial intentions o Salt Lake City, UT; career focus: academia
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This note was uploaded on 02/10/2012 for the course MGT 3360 taught by Professor Staff during the Spring '08 term at Texas State.

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3360 notes Mar 15 - David Putnam associate professor department of biomedical engineering"Entrepreneurship in Life and Academia an individual's

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