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Unformatted text preview: No criticism is allowed The Engineer Mindset Purpose, Quality and Better Ideas Make wild ideas more practical Synthesise / combine ideas Stay positive avoid judgement Pugh Method : Generate list of evaluation criteria Select datum best product or one idea Concepts specified Concepts evaluated against the datum Best concept is new datum New or refined concepts evaluated against new datum Process continues to identify single best solution How to Evaluate : Studies agree upon need to evaluate Debate regarding how best to do this Quantitative modelling based upon past performance vs qualitative value judgements Agreement that cannot predict success but can pre-empt failures...
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- Spring '08