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Unformatted text preview: Distribution volume vs spet Experience factors: Financial Experience Must occupy international market to compete in the long term, need capital for plant and equipment and modest financial experience to run. Management/ Production Experience Few staff and simple management structure. However need to maintain relationships with bottlers and distributors. PREPARATION: OBJECTIVE: What do you want to achieve, and why? AUDIENCE: Who is the target of your message? STRATEGY: How can you get what you want? Message content: Hook How can you get the audiences attention? Subject Are you providing all necessary details? close Are you asking for a specific action or reaction? Traits of a Four-Quadrant Message: Clarity: Concise facts for Quadrant A. Action plan: Well-organized implementation for Quadrant B. Imagery: Creative word pictures for Quadrant D. Emotional appeal: Building relationships, sharing emotions and personal stories for Quadrant C....
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- Spring '08