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Unformatted text preview: Schumpeters crucial distinction: Gradual change Discrete change The theory of economic development The crucial role of discrete rather than gradual change The central role of entrepreneurship Gradual Incremental Sustaining Innovation Discrete Discontinuous Disruptive Innovation Improvement v Transformation Gradual Change = Product or process improvement Closely connected with earlier versions May reflect market research and customer preferences May drive customer choice the latest, newest model A continuation of existing established technology and processes The easiest, most comfortable kind of innovation: Cars, pens, breakfast cereals, insurance policies, shoes, bags Comfortable for businesses and customers...
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This note was uploaded on 02/10/2012 for the course MGT 3360 taught by Professor Staff during the Spring '08 term at Texas State.
- Spring '08