tippingpt - The Tipping Point 04/28/09 Carolyn Roper 1...

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04/28/09 Carolyn Roper 1 The Tipping Point
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04/28/09 Carolyn Roper 2 Three Rules of The Tipping Point 1. The Law of the Few 2. The Stickiness Factor 3. The Power of Context They provide a direction for how to go about reaching a tipping point.
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04/28/09 Carolyn Roper 3 The Law of the Few Connectors People with a special gift of bringing the world together – SOCIAL GLUE – SPREAD MESSAGE Mavens They accumulate knowledge and have the social skills to start word-of-mouth epidemics – DATA BANKS – PROVIDE THE MESSAGE Salesmen They persuade us
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04/28/09 Carolyn Roper 4 The Law of the Few Connectors Paul Revere vs. William Dawes Word of mouth is still the most important form of human communication (p. 32). Best bar / restaurant in town 53,000 American soldiers are buried in France. . .
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04/28/09 Carolyn Roper 5 The Stickiness Factor Your change models – the theme is the stickiness factor Sesame Street vs. Blues Clues
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04/28/09 Carolyn Roper 6 The Power of Context Epidemics are sensitive to the conditions and circumstances of the
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This note was uploaded on 02/10/2012 for the course OLS 386 taught by Professor Staff during the Spring '08 term at Purdue University-West Lafayette.

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tippingpt - The Tipping Point 04/28/09 Carolyn Roper 1...

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