16.SocialMM - What is Social Psychology "We cannot live for...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
1 1 Social Psychology Chapter 16 PSY 12000.003 2 What is Social Psychology Social psychology scientifically studies how we think about , influence , and relate to one another. Another (admittedly circular) definition: Social psychology is what social psychologists do . “We cannot live for ourselves alone.” Herman Melville 3 Group Pressure & Conformity Suggestibility is a subtle type of conformity, adjusting our behavior or thinking toward some group standard. 4 Group Pressure & Conformity An influence resulting from one’s willingness to accept others’ opinions about reality. http://www.youtube.com/watch?v=- qlJqR4GmKw Wiliam Vandivert/ Scientific American 5 Conditions that Strengthen Conformity One is made to feel incompetent or insecure. The group has at least three people. The group is unanimous. One admires the group’s status and attractiveness. One has no prior commitment or response. The group observes one’s behavior. One’s culture strongly encourages respect for a social standard. 6 Reasons for Conformity Normative Social Influence: Influence resulting from a person’s desire to gain approval or avoid rejection. A person may respect normative behavior because there may be a severe price to pay if not respected. Informative Social Influence: The group may provide valuable information, but stubborn people will never listen to others. Mindless conformity : Using others as cues to behavior without thinking or dealing with the dilemma of perception/ thoughts and others’ perceptions and thoughts.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
2 7 The Chameleon Effect or Nonconscious Mimicry Conformity: Adjusting one’s behavior or thinking to coincide with a group standard (Chartrand & Bargh, 1999). What Happens When We Don’t Conform? Reactions to a Deviate • Groups create pressures toward uniformity – Pressures to change deviate – Pressure to reject/exclude deviate 8 9 Informative Social Influence Baron and colleagues (1996) made students do an eyewitness identification task. If the task was easy (lineup exposure 5 sec.), conformity was low in comparison to a difficult (1/2 sec. exposure) task. 10 Informative Social Influence Baron et al., (1996) 11 Conformity & Obedience Influence by others is contagious, modeled by one followed by another. We follow behavior of others to conform. Other forms of influence may be an expression of compliance with a requester, or even obedience to an authority. Conformity Obedience Obedience to Authority http://www.youtube.com/watch?v=t2PGnHHnRMk 12
Background image of page 2
3 13 Obedience People comply to social pressures. How would they respond to outright command? Stanley Milgram designed a study that investigates the effects of authority on obedience. Stanley Milgram
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/10/2012 for the course PSYCH 350 taught by Professor Conger during the Fall '10 term at Purdue University.

Page1 / 15

16.SocialMM - What is Social Psychology "We cannot live for...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online