16.SocialMM - What is Social Psychology"We cannot live for...

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1 1 Social Psychology Chapter 16 PSY 12000.003 2 What is Social Psychology Social psychology scientifically studies how we think about , influence , and relate to one another. Another (admittedly circular) definition: Social psychology is what social psychologists do . “We cannot live for ourselves alone.” Herman Melville 3 Group Pressure & Conformity Suggestibility is a subtle type of conformity, adjusting our behavior or thinking toward some group standard. 4 Group Pressure & Conformity An influence resulting from one’s willingness to accept others’ opinions about reality. http://www.youtube.com/watch?v=- qlJqR4GmKw William Vandivert/ Scientific American 5 Conditions that Strengthen Conformity One is made to feel incompetent or insecure. The group has at least three people. The group is unanimous. One admires the group’s status and attractiveness. One has no prior commitment or response. The group observes one’s behavior. One’s culture strongly encourages respect for a social standard. 6 Reasons for Conformity Normative Social Influence: Influence resulting from a person’s desire to gain approval or avoid rejection. A person may respect normative behavior because there may be a severe price to pay if not respected. Informative Social Influence: The group may provide valuable information, but stubborn people will never listen to others. Mindless conformity : Using others as cues to behavior without thinking or dealing with the dilemma of perception/ thoughts and others’ perceptions and thoughts.
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2 7 The Chameleon Effect or Nonconscious Mimicry Conformity: Adjusting one’s behavior or thinking to coincide with a group standard (Chartrand & Bargh, 1999). What Happens When We Don’t Conform? Reactions to a Deviate Groups create pressures toward uniformity – Pressures to change deviate – Pressure to reject/exclude deviate 8 9 Informative Social Influence Baron and colleagues (1996) made students do an eyewitness identification task. If the task was easy (lineup exposure 5 sec.), conformity was low in comparison to a difficult (1/2 sec. exposure) task. 10 Informative Social Influence Baron et al., (1996) 11 Conformity & Obedience Influence by others is contagious, modeled by one followed by another. We follow behavior of others to conform. Other forms of influence may be an expression of compliance with a requester, or even obedience to an authority. Conformity Obedience Obedience to Authority http://www.youtube.com/watch?v=t2PGnHHnRMk 12
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3 13 Obedience People comply to social pressures. How would they respond to outright command? Stanley Milgram designed a study that investigates the effects of authority on obedience. Stanley Milgram (1933-1984) Courtesy of CUNY Graduate School and University Center 14 Milgram’s Study Both Photos: © 1965 By Stanley Miligram, from the film Obedience, dist. by Penn State, Media Sales 15 Milgram’s Study: Results Factors that Increase Obedience Authority is physically closer to participant Victim is physically further from participant
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