conformity

conformity - Social Influence: Conformity & Obedience...

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1 Social Influence: Psy 240; Fall 2006 Purdue University Dr. Kipling Williams Psy 240: Williams 2 .
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2 Psy 240: Williams 3 Classic Studies • Autokinetic Effect • Sherif’s studies of norm formation Psy 240: Williams 4 Classic Studies • Asch’s studies of group pressure ©Wil iam Vandivert
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3 Psy 240: Williams 5 Why Do We Conform? Informational Influence – “Social Proof” -- if others think/behave that way, they must be right. Normative Influence – The desire to “fit it,” or perhaps more important, to not be excluded/rejected Mindlessness – A cognitive heuristic that allows us to do what others are doing without taking up valuable time and effort. Do “non-conformists” not conform? Psy 240: Williams 6 When Do People Conform? • Group size • Unanimity • Cohesion • Status • Public response • No prior commitment ©PhotoFest
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4 Psy 240: Williams 7 Influences on Conformity Psy 240: Williams 8 Influences on Conformity
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5 Psy 240: Williams
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conformity - Social Influence: Conformity & Obedience...

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