Per_cont - Persuasion, Part 2 Psy 240; Fall 2006 Purdue...

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1 Persuasion, Part 2 Psy 240; Fall 2006 Purdue University Dr. Kipling Williams Psy 240: Williams 2 Distraction and Persuasion • Distraction prevents elaboration • Examples of factors that prevent elaboration: – Fast talking – Talking softly – Noise – Flashy visual distracters (clothes; cigarette ash) – Slowing down heart – Laying supine – What else…?
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2 Psy 240: Williams 3 • IV 1 : Level of odor – Normal – Aversive • IV 2 : Strength of message – Weak – Strong • DV: Agreement with message Psy 240: Williams 4 Operational Definitions Odor: Normal (no detection of unusual smells) Aversive (chemical combinations that result in significantly higher self-reports of obnoxious odor) Strength of Arguments Weak: “My advisor took a comprehensive exam and now he has a prestigious academic position.” Strong: “Prestigious universities have comprehensive exams to maintain academic excellence.” Agreement Should we institute comprehensive senior
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This note was uploaded on 02/10/2012 for the course PSYCH 350 taught by Professor Conger during the Fall '10 term at Purdue.

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Per_cont - Persuasion, Part 2 Psy 240; Fall 2006 Purdue...

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