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Research - Introduction to Social Psychology Methods Psy...

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1 Introduction to Social Psychology: Methods Psy 240; Fall 2006 Purdue University Dr. Kipling Williams Psy 240: Williams 2 Example 1 Individuals primed with “old people concepts” are more likely to walk slower than those who are not primed with “old people concepts.” Independent variable – Operationally define “old people concepts” Dependent variable – Operationally define “walking speed.”
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2 Psy 240: Williams 3 Example 1: Graph Psy 240: Williams 4 Example 1: Graph
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3 Psy 240: Williams 5 Example 2: Identifiability and Social Loafing Hypothesis: Individual task performance will decline as group size increases, especially when individuals’ contributions to the group effort are unidentifiable. – Rationale: diffusion of responsibility, loss of evaluation potential Psy 240: Williams 6 Example 2: Between and Within-S factors
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4 Psy 240: Williams 7 Within-S factors Each participant experiences all levels of the within-S factor (e.g., working…[group size])
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