precis 7 - Precis 7 In this research article, the use of...

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Precis 7 In this research article, the use of persuasion and some general theories are discussed in regards to developing effective pro-environmental public service announcements. The author reports that in order for a public information campaign to be successful, campaign developers must target not only an audience that has previously or is currently involved in some way in the project, but also others that may only be slightly aware that such a campaign exists. In order to reach out to all of these individuals, developers have to persuade the listeners that their cause is worthwhile (in this specific case study, helping the environment) and also set middle range goals so as not to overwhelm the audience, but rather effectively enforce to bring about some sort of behavior change or rally. However, there are many factors can determine whether an individual is susceptible to persuasion. One researcher developed an input-output persuasion theory that measures how fundamental aspects of one’s life affect his or her
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This note was uploaded on 02/10/2012 for the course COM 4930 taught by Professor Staff during the Fall '08 term at University of Florida.

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precis 7 - Precis 7 In this research article, the use of...

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