Unformatted text preview: by non-technical people. For example, if the decision tree models product sales, a quick glance might tell you that men in the South buy more of your product than women in the North. If you are developing a model of health risks for insurance policies, a quick glance might tell you that smoking and age are important predictors of health. • You can use the decision tree to identify target groups. For example, if you are looking for the best potential customers for a product, you can identify the terminal nodes in the tree that have the highest percentage of sales, and then focus your sales effort on individuals described by those nodes. • You can predict the target value for specific cases where you know only the predictor variable values. This is known as “ scoring ”. http://www.dtreg.com/dtintro.htm...
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- Spring '11