10 - Discuss Coke and Pepsi's current situation PepsiCo and...

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Discuss Coke and Pepsi's current situation PepsiCo and Coca Cola are among the leading companies in many areas within the industry. The products that both PepsiCo and Coke Cola concentrate their manufacturing efforts on are products that are easily consumed and/or prepared. Both companies began with one creative man, a great product and great marketing. Both are well-known worldwide, not just in the United States; there cannot be many places in the world where these two brands are not immediately recognized. Both are also considered very successful in the business world. Although both products are incredibly similar, they have each found their own niche and fan-base in the marketplace. Discuss how Coke has been a leader in the cola wars and Pepsi a follower. The Coca Cola Company (Coca- cola) is a leading manufacturer, distributor and marketer of Non-alcoholic beverages concentrates and syrups, in the world the company owns licenses of more than 400 brands, including diets and light beverages, water, juice and juice drinks, teas, coffees, and energy and sports drinks. The company operates in more than 200 countries. Coke was the first concentrate producer to build a nationwide franchised bottling network. The US soft market was facing a stage of maturity and both firms were maintaining their market shares,
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10 - Discuss Coke and Pepsi's current situation PepsiCo and...

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