discussion 2 - 32 $404,482,5 60 $427,545, Expenses Cost of...

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AD Revenue Calculator Current 2007 Base Scenario 1 Scenario 2 Scenario 3 TV HH 110,000,000 110,000,000 110,000,000 110,000,000 110,000,000 Average Rating 1.0% 1.0% 1.2% 0.8% 1.2% Average Viewers (thousand) 1100 1100 1320 880 1320 Average CPM $2.00 $1.80 $1.80 $3.50 $2.50 Average Revenue/Ad Minute $2,200 $1,980 $2,376 $3,080 $3,300 AD Minutes/ Week 2016 2016 2016 2016 2016 Weeks/Year 52 52 52 52 52 Ad Revenue/ Year $230,630,400 $207,567,360 $249,080,832 $322,882,560 $345,945,600 Incremental Programming Expenses $0 $ 0 $15,000,000 20,000,000 Exhibit 4: Exhibit 5: 2006 Actual 2007 Base Scenario 1 Scenario 2 Scenario Revenue Ad Sales $230,630,4 00 $207,567,3 60 $249,080,8 32 $322,882,5 60 $345,945, 0 Affiliate Fees $80,000,00 0 $81,600,00 0 $81,600,00 0 $81,600,00 0 $81,600,0 0
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Total Revenue $310,630,4 00 $289,167,3 60 $330,680,8
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Unformatted text preview: 32 $404,482,5 60 $427,545, Expenses Cost of Operations $70,000,00 $72,100,00 $72,100,00 $72,100,00 $72,100,0 Cost of Programming $55,000,00 $55,000,00 $55,000,00 $70,000,00 $75,000,0 Ad Sales Commissions $6,918,912 $6,227,021 $7,472,425 $9,686,477 $10,378,3 8 Marketing & Advertising $45,000,00 $60,000,00 $60,000,00 $60,000,00 $60,000,0 SGA $40,000,00 $41,200,00 $41,200,00 $41,200,00 $41,200,0 Total Expense $216,918,9 12 $234,527,0 21 $235,772,4 25 $252,986,4 77 $258,678, 8 Net Income $93,711,488 $54,640,33 9 $94,908,40 7 $151,496,0 83 $168,867 32 Margin 30% 19% 29% 37% 39%...
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discussion 2 - 32 $404,482,5 60 $427,545, Expenses Cost of...

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